May 25th 2007

Entertainment UK (EUK) has announced today that reached an agreement in principle to supply supermarket chain ASDA with all of its music and approximately 20 per cent of its DVD products from September 2007. This follows the recent announcement which confirmed EUK will be supplying ASDA with all of its games software from August 2007.

Under the proposed agreement which will last for a term of no less than two years, EUK, the UK’s leading wholesale distributor of home entertainment products, will supply all 320 of ASDA stores in the UK with its entire music product range.  In addition, EUK will also be supplying ASDA’s DVD portfolio, excluding titles from the major studios. 

ASDA attracts more than 12.5 million households each week and is committed to home entertainment products as a key category.

Fergal Gara, General Manager for Music, Video and Games of ASDA comments: “Both the music and DVD categories are very important to ASDA, and we intend to build further on our success to date.  We are delighted to be working with EUK on this next phase of our development.  Through this agreement, we will strengthen our close relationships with music, video and games suppliers to deliver an even more effective retail experience for our customers.”

Lloyd Wigglesworth, Managing Director at E.UK commented: “We are thrilled to be extending our partnership with ASDA to ensure their success and growth in home entertainment product sales.  ASDA takes its music and video categories extremely seriously, and we are very proud to have been selected to work with ASDA on such an important part of their business. ”